UPDATE: The emails have started coming in, so this is just an update to ask all of you now to send in pictures you took if you participated in this weekend's Choke contest. You can email them to me at: email@example.com.
Want to get a character named after you in Chuck Palahniuk's next book? All you have to do is get as many people as you possibly can to go see CHOKE this weekend.
Is this for real? You damn well bet it is. Clark Gregg and I got on the phone yesterday and decided that we needed to hit the ball out of the park this weekend with the box office numbers on CHOKE. You see, Hollywood does math a lot differently than you and I do. And we are, right now, in one of the most crowded seasons for the movie market. Last weekend, CHOKE opened against an $80 million dollar movie produced by Stephen Speilberg on a night when most of America was watching Barack Obama debate John McCain on almost every news channel on TV. And this weekend, CHOKE enters its second weekend on the three days when, according to Variety, "A whopping seven wide releases" hit the theaters, making it one of the worst bottlenecks for new releases in recent memory.
What does this mean for CHOKE? It means if CHOKE doesn't at least crack the top ten in this upcoming weekend's box office, it's chances for being around much longer are slim. What's sad is, CHOKE is competing against movies that opened up in over four times as many theaters. But it's still averaging better than most on a per theater basis! Why? Because it's a great film! And it's one that needs our support! And dammit, that's what we're gonna do!