Want To Have Your Name In Chuck Palahniuk's Next Book?
UPDATE: The emails have started coming in, so this is just an update to ask all of you now to send in pictures you took if you participated in this weekend's Choke contest. You can email them to me at: firstname.lastname@example.org.
Want to get a character named after you in Chuck Palahniuk's next book? All you have to do is get as many people as you possibly can to go see CHOKE this weekend.
Is this for real? You damn well bet it is. Clark Gregg and I got on the phone yesterday and decided that we needed to hit the ball out of the park this weekend with the box office numbers on CHOKE. You see, Hollywood does math a lot differently than you and I do. And we are, right now, in one of the most crowded seasons for the movie market. Last weekend, CHOKE opened against an $80 million dollar movie produced by Stephen Speilberg on a night when most of America was watching Barack Obama debate John McCain on almost every news channel on TV. And this weekend, CHOKE enters its second weekend on the three days when, according to Variety, "A whopping seven wide releases" hit the theaters, making it one of the worst bottlenecks for new releases in recent memory.
What does this mean for CHOKE? It means if CHOKE doesn't at least crack the top ten in this upcoming weekend's box office, it's chances for being around much longer are slim. What's sad is, CHOKE is competing against movies that opened up in over four times as many theaters. But it's still averaging better than most on a per theater basis! Why? Because it's a great film! And it's one that needs our support! And dammit, that's what we're gonna do!
So Clark and I came up with a way to challenge as many people as we could to go see CHOKE this weekend... with as many people as they can convince to go.
We need everyone reading this post right now to go see CHOKE this weekend. But before you do, we need you to email this post to everyone you know. Contact everyone in your address book. Everyone you work with. All of your family and extended family. Everyone on your MySpace page. Your Facebook page. EVERYONE!!!
If you've already seen it, go see it again. If it's more than 50 miles away from where you live, leave enough time for the drive. If it's out of state, make it your day.
The person who gets the most people to go, gets a character named after them in Chuck's next book. Yes, this is for real. Clark and I spoke to Chuck on the phone yesterday, and he's completely on board with this.
People who do the organizing will be considered Team Commanders... or, as Clark Gregg will be calling you, Lord High (insert name here). Everyone you convince to go also wins. Fox Searchlight will be sending you an official and limited edition CHOKE T-shirt. So again, everyone in the winning team gets something.
HOW TO WIN:
How do you prove to us how many people you convinced to go? Well, as a Team Commander, you're in charge of getting the proof from all of your team. That means, everyone you convince to go has to:
- Take a cell phone picture of themselves holding their ticket stub...
- Collect all of those pictures, along with your own...
- Zip up all of your teams pictures...
- Email them to email@example.com.