You know that ASPCA Sarah McLachlan ad? It raked in 30 million for the ASPCA!!!
I always knew that ad was well done, it's such a tear jerker! But I didn't know it was this mega huge thing. It's MOFO huge! 30 million! From a single ad? The organization’s annual budget is just $50 million! I mean, holy crapola, dude.
Here's the article about it,
Here's the video itself in case you haven't seen it,