Choke in the Guardian: "Worst film promotion freebies of all time"
Mon, 11/10/2008 - 16:51
Not exactly a classic article, but Choke's promotion tactics are discussed in The Guardian's film blog today:
http://www.guardian.co.uk/film/filmblog/2008/nov/10/choke-film-promotion...
Mon, 11/10/2008 - 17:21
#2
"Worst" is apparently in the eye of the beholder. I think giving away anal beads is pretty arresting, and isn't that the point of promotions?
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There is hope, but not for us.
Sat, 01/17/2009 - 00:26
#3
I got some of the beads attached to a bookmark and at first I thought WTF? and then I remembered the significance of the beads in Choke and so I LOL'd.
They're great! ... says me.


From the article:
Of course, Fox aren't the first to come up with this sort of cheeky and, certainly to some factions, bad-taste promotion. Lionsgate are seasoned pros in the area – for Saw, they sent out fake severed hands in transparent plastic bags,...
Chuck is so ahead of them.