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You know that ASPCA Sarah McLachlan ad? It raked in 30 million for the ASPCA!!!

I always knew that ad was well done, it's such a tear jerker! But I didn't know it was this mega huge thing. It's MOFO huge! 30 million! From a single ad? The organization’s annual budget is just $50 million! I mean, holy crapola, dude.

Here's the article about it,
http://www.nytimes.com/2008/12/26/us/26charity.html?_r=1&scp=1&sq=ASPCA&...

Here's the video itself in case you haven't seen it,
http://www.youtube.com/watch?v=Iu_JqNdp2As