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The Tyler Durden hypocricy


Tyler Durden seems to have anti-materialism values as recognized in such quotes as:

“Fuck off with your sofa units and strine green stripe patterns, I say never be complete, I say stop being perfect, I say let... lets evolve, let the chips fall where they may.”

“You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your fucking khakis. You're the all-singing, all-dancing crap of the world.”

“We're consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guy's name on my underwear. Rogaine, Viagra, Olestra.”

My question is, why is Tyler Durden seen wearing a retro leather jacket, a silk buttoned down collared shirt, sunglasses, black slacks, and tan loafers when he preaches against that kind of life style? Even when the narrator comes to the realization that they are the same person and Tyler takes on a new appearance, he is still seen in expensive and unneeded attire.