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Scientology rips off Fight Club

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Chuck Palahniuk, Fight Club, Chapter 18:
You're not how much money you've got in the bank.
You're not your job.
You're not your family, and you're not who you tell yourself.
You're not your name.
You're not your problems.
You're not your age.
You are not your hopes.
You will not be saved.
We're all gonna die someday.

Church of Scientology advertisement, "You":
"You are not your name.
Youre not your job.
Youre not the clothes you wear or the neighborhood you live in.
Youre not your fears your failures or your past.
You are hope.
You are imagination.
You are the power to change to create and to grow.
You are a spirit that will never die.
And no matter how beaten down,
you will rise again."

Interesting how COS changes "You're not your hopes" to "You are hope" and "You will not be saved. We're all gonna die one day" to "You are a spirit that will never die. And no matter how beaten down, you will rise again.

I suppose you can almost excuse plagiarism if the messages are similar but holy fuck - how could the two messages be more opposite?

It is brutally obvious when you watch the commercial:
http://www.youtube.com/watch?v=Pvku53FL3T8&feature=SeriesPlayList&p=A433...