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Just another money-maker/fame-seeker or an artist?

I truly enjoyed Survivor. Beyond words. So far that's the only CP's book I've read. Upon finishing the book, I decided to do some research on the author. So I read his page on Wikipedia  and then I came here. On Wikipedia it says that "Palahniuk has mentioned at book readings that he is working on a musical based on Fight Club with David Fincher and Trent Rezner", also, there I found many lines on Survivor becoming a movie, Choke becoming a movie, Invisible Monsters, starring Jessica Biel, becoming a movie, etc...then here I saw all these T-Shirts, etc - all this mass production just like Tender Branson's in Survivor. So this whole "money making business" left me speechless and really disappointed. Adapting Fight Club into a musical was at the top of the "money/popularity" craze.
While reading Survivor I was really admiring the spirit and the intelligence of the author, couldn't believe that an American born and raised person could so well see through all this shebang, however, now I'm beginning to have my doubts and think that it was yet another  trick by the TelePrompTer.
Any thoughts?