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Jack vs. Joe

After a good, long run, we have decided to close our forums in an effort to refocus attention to other sections of the site. Fortunately for you all, we're living in a time where discussion of a favorite topic now has a lot of homes. So we encourage you all to bring your ravenous love for discussion to Chuck's official Facebook, Twitter, Tumblr and Instagram. And, as always, you can still post comments on all News updates. Thank you for your loyalty and passion over the years. These changes will happen June 1.

I just want to know why everyone refers to the narrator in fight club as "jack" despite when they are talking about the book. Chuck repeatedly uses the name "joe" to describe him or how he feels. Ex. p 59 "I am Joe's Inflamed Flaring Nostrils." and likewise. I realize that when the book was adapted to the movie the guy changed the name from joe to jack but common, this is not, have some respect for the name he chose.