Skip to main content
To get started with Facebook or create a free account. Otherwise login here.

Aqua Teen TERROR Force!

Yay, mktg!

(If you remember, there was a lesser-known incident awhile back in LA where strange, ticking bomb-like devices were placed in newspaper machines to market Mission Impossible III, if Tom Cruise degrading himself publicly wasn't advertising enough)

[url]http://www.msnbc.msn.com/id/16902707/[/url]

Quote:

MSN Tracking Image
MSNBC.com
Cartoon promo causes terror scare
Marketing ploy for ‘Aqua Teen Hunger Force’ leads to disruption, 2 arrests
The Associated Press
Updated: 11:24 p.m. PT Jan 31, 2007

BOSTON - Several illuminated electronic devices planted at bridges and other spots in Boston threw a scare into the city Wednesday in what turned out to be a publicity campaign for a late-night cable cartoon. Most if not all of the devices depict a character giving the finger.

Peter Berdovsky, 27, of Arlington, and Sean Stevens, 28, of Charlestown, were each charged Wednesday night with one count of placing a hoax device and one count of disorderly conduct, state Attorney General Martha Coakley said.

The two men worked together to place the devices, Coakley said in a news release announcing Stevens' arrest.

Highways, bridges and a section of the Charles River were shut down and bomb squads were sent in before authorities declared the devices were harmless.

Turner Broadcasting, a division of Time Warner Inc. and parent of Cartoon Network, later said the devices were part of a promotion for the TV show “Aqua Teen Hunger Force,” a surreal series about a talking milkshake, a box of fries and a meatball.

Authorities are investigating whether Turner and any other companies should be criminally charged, Coakley said. It wasn’t immediately clear Wednesday who might have hired Berdovsky.

“We’re not going to let this go without looking at the further roots of how this happened to cause the panic in this city,” Coakley said at a news conference.

Those conducting the campaign should have known the devices could cause panic because they were placed in sensitive areas, she said. Turner did not notify officials of the publicity campaign until around 5 p.m., nearly four hours after the first calls came in about the devices, she and others said.

‘Kind of freaked out’
Berdovsky and Stevens were scheduled to be arraigned Thursday in Charlestown District Court, Coakley said.

Berdovsky was arrested at 8:15 p.m. at his lawyer’s office, Coakley said. His lawyer’s name wasn’t available, and phone number believed to be Berdovsky’s did not accept messages.

Berdovsky planted many of the devices, Coakley said, although he is charged in connection with just one.

Stevens was arrested at his home in Charlestown at about 11:30 p.m., Coakley said. It could not immediately be determined if Stevens had legal counsel.

Berdovsky told The Boston Globe earlier Wednesday that he was an artist and installed the devices for an advertising company hired by Turner. He described himself as “a little kind of freaked out,” the Globe reported.

The law under which the two men were charged allows the state to pursue restitution. Mayor Thomas Menino said the security scare may have cost the city more than $500,000.

At least 14 of the devices were found, and at least 24 more are still around the city, officials said.

“The packages in question are magnetic lights that pose no danger,” Turner said in a statement.

It said the devices have been in place for two to three weeks in 10 cities: Boston; New York; Los Angeles; Chicago; Atlanta; Seattle; Portland, Ore.; Austin, Texas; San Francisco; and Philadelphia.

“We regret that they were mistakenly thought to pose any danger,” the company said. As soon as the company realized the problem, it said, law enforcement officials were told of their locations in all 10 cities.

The marketing firm that put them up, Interference Inc., has been ordered to remove them immediately, said Phil Kent, Turner chairman.

“We apologize to the citizens of Boston that part of a marketing campaign was mistaken for a public danger,” Kent said. “We appreciate the gravity of this situation and, like any responsible company would, are putting all necessary resources toward understanding the facts surrounding it as quickly as possible.”

Interference Inc. had no immediate comment. A woman who answered the phone at the New York-based firm’s offices Wednesday afternoon said the firm’s CEO was out of town and would not be able to comment until Thursday.

There were no reports from police Wednesday of residents in the other nine cities spotting similar devices.

Homeland Security Department spokesman Russ Knocke praised Boston authorities for sharing their knowledge quickly with Washington officials and the public.

“Hoaxes are a tremendous burden on local law enforcement and counter-terrorism resources and there’s absolutely no place for them in a post-9/11 world,” Knocke said.

Subway service suspended
Authorities said some of the objects looked like circuit boards or had wires hanging from them.

The first device was found at a subway and bus station underneath Interstate 93, forcing the shutdown of the station and the highway.

Later, police said four calls, all around 1 p.m., reported devices at the Boston University Bridge, which spans the Charles River, and at a Boston street corner.

A similar device was found Wednesday evening just north of Fenway Park, police spokesman Eddy Chrispin said.

The scare caused some subway service to be suspended and closed a road.

Wanda Higgins, a 47-year-old Weymouth resident and a nurse at Massachusetts General Hospital, heard about the threat as she watched television news coverage while preparing to leave work at 4 p.m.

“I saw the bomb squad guys carrying a paper bag with their bare hands,” Higgins said. “I knew it couldn’t be too serious.”

Messages seeking additional comment from the Atlanta-based Cartoon Network were left with several publicists.

“Aqua Teen Hunger Force” is a cartoon with a cultish following that airs as part of the Adult Swim late-night block of programs for adults on the Cartoon Network. A feature length film based on the show is slated for release March 23.

The cartoon also includes two trouble-making, 1980s-graphic-like characters called “mooninites,” named Ignignokt and Err — who were pictured on the suspicious devices. They are known for making the obscene hand gesture depicted on the devices.
© 2007 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

URL: [url]http://www.msnbc.msn.com/id/16902707/[/url]
© 2007 MSNBC.com